The industry leader in emerging technology research Subscribe
Former executives from the NBA and the NFL say that teams and leagues should encourage players to use Twitter — even if some foreseeable headaches occur. The marketing benefits are worth it and the number of gaffes may subside as players get used to the medium.
The National Hockey League is denying a Bloomberg report from Seoul that it is in talks with YouTube (NSDQ: GOOG) to stream live games. Aske…
After branching out to mobile and online, the NBA is coming full circle to the TV set, focusing on TV app distribution. Bryan Perez of NBA Digital said the league plans to be on the top five TV manufacturers by the end of the season.
Tuesday’s NBA season opener posted not only wins by the Boston Celtics and the LA Lakers, but a triple-digit increase in video streams. NBA.com delivered 12.1 million video streams, while also announcing their multiplatform package for watching this season’s action on TV, broadband and mobile.
Data provided by ScanScout from April indicates that when a state’s home team gets into the playoffs, sports video viewing there will spike. And while this year’s Streamy Awards were general considered a disaster, they were a much-watched disaster.
Some sports publishers see the iPad as a chance to start charging for apps or perhaps up the fees. Not so for the National Basketball Associ…
Advertisers Who Cross Platforms Count For Bulk Of NBA Ad Revenue; Bryan Perez, GM of NBA Digital, says 28 percent of the…
While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Associatio…
A Trickle of Live Streams on NBC Web Site for Olympics; NBC’s Web site is live-streaming fewer sports than it did in…
The NBA delivers another triple-double when it comes to mobile apps: a customized NBA Team Game Time app for each NBA team — and on three p…
Looking to tap into the growing number of people who use TV and the Internet simultaneously, NBA Digital is tipping off a toggling computer…
Liz at NewTeeVee has the scoop and a preview of the future of live sports (or at least basketball) on your iPhone.…
The NBA is the latest league to launch live audio and video mobile apps — and the first to do it across multiple platforms at the same time…
As the National Basketball Association prepares to tip off its 2009-10 regular season tonight, the NBA and Turner Sports’s NBA Digital will…
45% of American Internet Users Watched Video During ’08 Election Cycle; almost as many watched unofficial videos as ones coming from campaigns,…
Turner Broadcasting released stats today saying that its online and mobile video coverage of last weekend’s NBA All-Star festivities generated 14 million…
Turner Sports will provide live video coverage of this weekend’s NBA All-Star game online and via an iPhone (s aapl) app (streamable…
Sony Slices 8,000 Jobs; cuts are 4 percent of global workforce, the electronics division will be hardest hit. (VentureBeat) iStreamPlanet and Move…
In a major alley-oop, the NBA is about to give regional sports networks (RSNs) like MSG, YES and Fox Sports affiliates the rights to control…
Jacked, the online real-time stats service that complements your TV sports viewing, has partnered with the NBA to provide the Jacked Sportstop to the league’s teams.
The latest NBA expansion covers two growth areas for the league: international and broadband. NBA League Pass Broadband International is now…
The NBA announced yesterday that it will now offer a standalone broadband subscription service, allowing fans to watch the games online.
The NBA’s digital reach in China is getting a Yao Ming-sized boost from a new deal with Tom Group. The multi-year pact between NBA China and…
T-Mobile USA has expanded its partnership with the NBA to include the NBA
T-Mobile
The National Basketball Association hopes to start live streaming in-market games this season — a no-brainer for some and a major headache…
It’s taken a few months, but Turner Broadcasting and the NBA have a new head of NBA Digital: Bryan Perez, most recently CEO of Live Nation
Last week, Turner Broadcasting System shook up its management and announced a “practical” JV with the NBA to operate its domestic digital p…
The National Basketball Association and Turner Broadcasting System will jointly manage the NBA’s domestic digital businesses, starting in fu…
As we have been covering for the last few months, NBA has been in talks to hand over its digital operations to Turner, and the two will make…
We mentioned earlier in the year that Turner was on the verge of tying up with NBA to run the network
We mentioned some part of this story last week (including Turner being NBA.com’s digital production partner), and now, some more formal deta…
NBA is in talks with multiple parties, including Turner, where the partner would operate the network’s 12 million-subscriber NBA TV, as well…
