By The Numbers: Budget Analysis of a Web Series

1. Summary

Everything Video Marketers Should Know to Accurately Budget a Web Series

Web video may have started out with user-generated content at its core, but in today’s world there’s a new cast of players creating web videos, from the funny guy with a web cam to the big-budget studio. And as web-specific content has become more professional in nature, the actual scale of the productions, along with the money necessary to make them happen, has increased.

The diversity of the landscape can make it difficult to understand what, exactly, goes into the making of high-quality web content. To get a sense of what today’s production budgets look like, we asked the producers of a web series to share their balance sheet with us and explain how the numbers fit together.

In this report, you will get:

• The working parts of a web series budget that must be accounted for
• Example costs associated with a multi-episode comedic web series that was commissioned and financed by the digital arm of a mainstream network
• We have removed all potentially identifying information, but the financials remain untouched