Research Home
Colin Gibbs

Google’s Mobile Strategy: Understanding the Nexus One

Table of Contents

  1. Summary
  2. Nexus One: It’s Not About the Hardware
  3. About Colin Gibbs

1. Summary

Google’s much-hyped Nexus One has received generally positive reviews as a solid, if modest, improvement on the current lineup of Android phones. That kind of praise would be welcome by most handset manufacturers, of course, who are fighting for market share in an increasingly competitive field. For the Internet search giant, though, the Nexus One marks a very small step toward changing the mobile industry as it exists today.