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Michael Greeson

Survey: Who Are Those Masked Online Video Viewers?

Table of Contents

  1. Summary
  2. Online Video Viewers: Extent and Frequency
  3. Content Type: Overall Preferences
  4. Content Type: Short-form Content
  5. Content Type: Other Detail
  6. Demographics: Gender
  7. Demographics: Gender
  8. Demographics: Age
  9. Demographics: Age
  10. Demographics: Gen Y
  11. Demographics: Older Viewer Interests
  12. Demographics: Older Viewer Interests
  13. Demographics: Marital Status
  14. Demographics: Income
  15. Online Video Viewers: Device Profiles
  16. Online Video an “Early Mainstream” Phenomenon
  17. Key Takeaways
  18. About Us

1. Summary

TDG designed and, in December 2009, fielded an extensive research study of U.S. adults that subscribe to a residential broadband Internet service in the U.S.  Though very broad in scope, the study focused primarily on consumer video viewership, addressing topics such as the frequency with which users view regular broadcast TV, online video, and mobile video.

In this presentation, we mine the data to create a demographic and technologic “snapshot” of adult online video viewers in the U.S. at year-end 2009.

More than 2,000 consumers completed the survey, from a random sample of more than 3 million U.S. Internet users. At the top line (when the full sample is cited), this data has a confidence interval of 95 percent with a margin of error of +/- 3%.