Choosing continuous delivery as a service means that many of the decisions about the infrastructure have already been made for you,…
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Research
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What to know when choosing database as a service
IT decision makers today must manage data of varying volumes, velocity, and variety from one end of the enterprise to the…
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Self-service BI: next-generation analytics for the cloud
So far, use of business intelligence is still limited. Making it more compact, more embedded, often cloud-hosted, and often self-service will…
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The revolution will be targeted: RTB and the future of programmatic advertising
The RTB market is already worth billions of dollars per year and is expected to grow sharply for the foreseeable future.
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The new economics of enterprise data warehousing
The new economics of data warehousing provide attractive alternatives in both costs and benefits. While big data gets most of the…
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How to manage big data without breaking the bank
In the tsunami of experimentation, investment, and deployment of systems that analyze big data, vendors have seemingly been trying approaches at…
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Sector RoadMap: SQL-on-Hadoop platforms in 2013
Today’s most successful companies are the ones with the ability to capture and analyze all data available to them. Enter SQL-on-Hadoop…
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How to use big data to make better business decisions
Companies are rushing to embrace the promise of big data to understand both their businesses and the ways in which customers…
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Cloud and data fourth-quarter 2012 analysis
The last quarter of 2012 saw the rise of cloud-based databases, the continued interest in emerging cloud computing standards, the cloud…
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Big data 2013: key trends and companies to watch
Besides the skyrocketing growth of data itself, there are several key technology trends we will be watching in 2013. That list…
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Social 2013: The enterprise strikes back
In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media…
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The converged-mobile-messaging market: analysis and forecast
Over-the-top (OTT) messaging applications have upended the mobile operators’ highly profitable short messaging services (SMS) business. The traditional mobile-messaging value chain…
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Unlocking big data’s potential with search
Established search technologies are being integrated with big data tools to meet real business requirements, both on-premise and in the cloud.
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The state of cross-platform measurement across TV, online, and social
Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers…
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Cloud and data third-quarter 2012: analysis and outlook
The usual suspects, Amazon and VMware made significant announcements in cloud in the third quarter, while Hadoop remains the talk of…
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Sector RoadMap: Platform as a Service in 2012
Application development is one of the oldest activities in enterprise IT and the one that has changed the most since the…
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Listening platforms: finding the value in social media data
Likewise, the products are maturing as well. Greater degrees of live, two-way integration with core corporate systems are starting to be…
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Emerging trends in the non-relational database market
The market for non-relational databases is a crowded one. Technology leaders looking to extract competitive advantages from their data must now…
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Consumer privacy in the mobile advertising era: challenges and best practices
The modern smartphone is a wonder of efficiency, usefulness, and portability. It enables us not only to communicate with one another but…
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A guide to big data workload-management challenges
Traditional applications had a common platform that captured business transactions. The software pipeline extracted, cleansed and loaded the information into a…
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The discovery democracy: how social discovery is transforming entertainment
New social tools and sites are facilitating a democratization of discovery, where one-to- many recommendations are no longer the exclusive domain…
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The quantified self: hacking the body for better health and performance
More work on data policies and ownership may be important in the coming years as the movement takes off. As insights…
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Sector RoadMap: Hadoop platforms 2012
This report examines the key disruptive trends shaping the Hadoop platform market, and where companies will position themselves to gain share…
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The big machine: creating value out of machine-driven big data
Big data continues to offer more and more opportunity for businesses. By analyzing the information already in an organization, executives can…
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