While independent developers have led innovation in mobile shopping apps, retailers, brands, and local businesses are facing an imperative -- integrate…
Read More
Premium
Research
Premium
Why mobile must be part of the shopping experience
From shopping and buying to owning and using products, consumers’ experiences largely determine the success of both retailers and brands. By…
Read More
Premium
The promise of hyperlocal: opportunities for publishers and developers
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has…
Read More
Premium
Location: The Epicenter of Mobile Innovation
Location, a fundamental enabler of new mobile services, is at the epicenter of an extraordinary wave of mobile innovation. While location-based…
Read More
Premium
Report: Google’s Mobile Strategy
Mobile communication is one of the most complex engineered systems imaginable, encompassing hardware, software, networks, services, applications, app stores and other…
Read More
Premium
How Speech Technologies Will Transform Mobile Use
Mobile is enjoying what may be called a virtuous spiral, driven by compelling new devices, innovative new applications and faster networks…
Read More
Premium
Will Google Lead the Way in Mobile App Innovation?
This research note outlines Google's strategy to unleash the next wave of mobile innovation, particularly with respect to mobile apps. These…
Read More